At 666b, we take the privacy of every Pakistani player seriously. This Privacy Policy explains exactly what personal data we collect when you register and use the 666b platform, how we use that data, who we share it with, how long we keep it, and what rights you have over it. Please read this document carefully. By creating a 666b account and using our services, you confirm your acceptance of the data practices described below.
These six principles guide every data decision 666b makes. They are not just statements — they are reflected in the technical and operational practices described in this Privacy Policy.
666b collects personal data only for specific, clearly defined purposes — account management, payment processing, identity verification, fraud prevention, and regulatory compliance. We do not collect data speculatively or for purposes incompatible with those stated in this policy.
All data transmitted to and from the 666b platform is protected by SSL/TLS encryption. Sensitive data at rest — including payment details and identity documents — is stored using industry-standard encryption protocols. Access to personal data is restricted to authorised personnel only.
666b does not sell, rent, or trade your personal data to third parties for marketing purposes. Data is shared only with service providers essential to platform operation, payment processors, and where required by our international gaming licence obligations or applicable law.
You have clear rights over your personal data held by 666b — including the right to access it, correct it, request its deletion, and restrict or object to certain processing activities. These rights are described in full in Section 10 of this Privacy Policy and can be exercised by contacting our support team.
We only collect the minimum personal data necessary to deliver our services and meet our legal obligations under 666b's international gaming licence. If a piece of information is not needed for a clearly defined purpose, we do not collect it.
666b's data practices are shaped by the requirements of our international gaming licence, which mandates robust data protection, anti-money laundering controls, and Know Your Customer verification. Compliance is not optional — it is built into how the platform operates.
This Privacy Policy applies to the 666b online casino and sports betting platform, accessible at 666b.games ("666b", "we", "us", "our"). 666b is an internationally licensed online gaming platform operating under a gaming licence issued by the relevant international gaming authority. For all data-related enquiries, 666b acts as the data controller in respect of personal data collected from players and site visitors.
References in this Privacy Policy to "you" or "your" mean any individual who accesses the 666b website, registers a player account, or otherwise interacts with the 666b platform in any capacity, including players based in Pakistan and elsewhere.
This Privacy Policy should be read alongside the 666b Terms and Conditions and Responsible Gaming policy, both of which contain additional obligations that apply to your use of the platform.
666b collects personal data across several categories depending on the nature of your interaction with the platform. The following table provides a detailed breakdown:
| Category | Data Types Collected | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, gender, CNIC / passport number, nationality | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address (city, province, postcode) | Registration & account updates |
| Financial Data | JazzCash / EasyPaisa mobile wallet number, bank account details (HBL, UBL, Meezan), card type and last four digits, transaction history in PKR | Deposit & withdrawal processing |
| Verification Documents | Scanned copy or photograph of CNIC, passport, or utility bill for proof of address | KYC & AML compliance |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, session timestamps | Automatically on site access |
| Usage Data | Pages visited, games played, bet history, deposit and withdrawal patterns, bonus usage, session duration | Automatically during platform use |
| Communications Data | Records of live chat conversations, support emails, complaint correspondence | Customer support interactions |
| Marketing Preferences | Email and SMS communication opt-in/opt-out status, preferred language, promotional preferences | Registration & account settings |
666b does not collect or store full card numbers. Payment card processing is handled by PCI-DSS compliant payment processors. 666b only retains the last four digits of a card for identification purposes.
666b collects personal data through the following channels:
Data you provide voluntarily when registering a 666b account, completing KYC verification, making a deposit or withdrawal, contacting customer support, or updating your account profile. This includes all identity, contact, and financial data described in Section 2.
Technical and usage data is collected automatically through cookies, server logs, and similar tracking technologies when you access the 666b website or use the platform. See Section 7 for full details of our cookie practices.
666b may receive data about you from third-party sources including identity verification service providers used for KYC checks, payment processors confirming transaction authenticity, fraud detection partners, and responsible gaming databases (for self-exclusion list screening). Data received from third parties is handled in accordance with this Privacy Policy.
666b processes your personal data for the following purposes:
666b relies on the following legal bases to process your personal data, depending on the specific processing activity:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract (the 666b Terms and Conditions you accepted at registration) |
| Payment processing | Performance of a contract; Legal obligation |
| KYC identity verification | Legal obligation (gaming licence requirements) |
| AML transaction monitoring | Legal obligation; Legitimate interest |
| Fraud detection and prevention | Legitimate interest |
| Responsible gaming monitoring | Legal obligation; Legitimate interest |
| Marketing communications | Consent (opt-in at registration or account settings) |
| Platform analytics and improvement | Legitimate interest (using anonymised or aggregated data) |
| Response to legal/regulatory requests | Legal obligation |
Where 666b relies on legitimate interest as a legal basis, we have assessed that such interests are not overridden by your data protection rights. You may contact our support team to request details of specific legitimate interest assessments.
666b does not sell or rent your personal data. We share your data only in the following circumstances and only to the extent necessary for each purpose:
Financial data is shared with payment processors including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and Visa/Mastercard processing networks solely for the purpose of executing deposits and withdrawals in PKR. These providers are bound by their own data protection obligations and by contractual requirements imposed by 666b.
Identity documents and personal details may be shared with third-party KYC verification providers used by 666b to confirm player identity and age in accordance with our gaming licence obligations. All KYC providers used by 666b are contractually obligated to process data only for identity verification purposes.
Technical data including IP addresses and device fingerprints may be shared with fraud detection partners to identify and block fraudulent access attempts, account takeovers, and suspicious betting patterns.
666b is obligated under its international gaming licence to report suspicious transactions and certain player data to relevant regulatory bodies and law enforcement agencies where required by law. Such disclosures are made only where legally compelled and to the minimum extent necessary.
Player self-exclusion data may be shared with relevant responsible gaming databases to enforce self-exclusion across affiliated platforms where applicable. This sharing is carried out in the interests of player protection.
In the event of a merger, acquisition, or sale of 666b's business assets, your personal data may be transferred as part of that transaction. In such cases, 666b will endeavour to provide prior notice and ensure that the receiving entity commits to honouring this Privacy Policy.
Important: 666b never shares your personal data with third-party advertisers, data brokers, or marketing agencies. Any communications you receive from 666b originate from 666b directly, not from third parties purchasing your data from us.
The 666b platform uses cookies and similar technologies to provide essential functionality, analyse platform performance, and deliver a personalised experience. The following categories of cookies are used:
You may manage non-essential cookie preferences through the cookie settings panel accessible at the bottom of the 666b website. Please note that disabling strictly necessary cookies will prevent you from accessing your account and using the platform's core features.
666b does not use advertising cookies or third-party tracking pixels for behavioural advertising purposes. We do not participate in cross-site tracking networks.
666b retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by our gaming licence obligations and applicable legal retention requirements. The following retention periods apply as a general guide:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account and identity data | 5 years after account closure | Gaming licence & AML obligations |
| Financial transaction records | 7 years after the transaction date | Financial record-keeping requirements |
| KYC verification documents | 5 years after account closure | Gaming licence & AML obligations |
| Responsible gaming records | Duration of self-exclusion plus 5 years | Player protection obligations |
| Customer support communications | 3 years after the interaction | Dispute resolution & quality assurance |
| Technical / session logs | 12 months | Security and fraud monitoring |
| Marketing preference records | Until opt-out, then 3 years | Compliance with marketing regulations |
Once retention periods have elapsed, 666b securely deletes or anonymises personal data so that it can no longer be associated with an identifiable individual.
666b's platform infrastructure and some of our third-party service providers are located outside Pakistan. As a result, your personal data may be transferred to and processed in countries other than your country of residence. Where such transfers occur, 666b ensures that appropriate safeguards are in place to protect your personal data, including:
You may request further information about the specific safeguards applied to international transfers of your data by contacting the 666b support team.
Depending on applicable law, you may have the following rights in respect of your personal data held by 666b. To exercise any of these rights, contact the 666b support team with your account username and a description of your request.
Request a copy of the personal data 666b holds about you, including information on how it is being used and who it has been shared with.
Request correction of inaccurate or incomplete personal data held in your 666b account. Some corrections can be made directly from your account settings panel.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations that may prevent immediate deletion.
Request that 666b restrict processing of your personal data in certain circumstances, such as while the accuracy of the data is being contested or a legitimate interest assessment is under review.
Request that 666b provide your personal data in a structured, commonly used, machine-readable format so that you can transfer it to another service provider where technically feasible.
Object to processing of your data for direct marketing purposes at any time. You may also object to processing based on legitimate interest, subject to 666b demonstrating compelling legitimate grounds that override your rights.
666b will respond to all data rights requests within thirty (30) days of receipt. In complex cases, this period may be extended by a further sixty (60) days, in which case you will be notified of the extension and the reason for it. There is no charge for exercising your data rights, except in cases of manifestly unfounded or repetitive requests.
Please note that certain data rights cannot be fully exercised where 666b is legally required to retain the relevant data — for example, KYC and transaction records required under gaming licence obligations. In such cases, 666b will explain which data must be retained and why.
The 666b platform is strictly intended for adults aged 21 years and above. 666b does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted during the registration process and may be reinforced through KYC document checks at any stage of account operation.
If 666b becomes aware that personal data has been collected from an individual under the age of 21, the account will be immediately suspended, all data associated with that account will be deleted as far as legally permissible, and any deposited funds will be returned to the payment source used at the time of deposit.
Age Restriction: If you are a parent or guardian and believe that an individual under 21 has registered a 666b account using your payment methods or personal details, please contact our support team immediately at [email protected] so we can take prompt action.
666b implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:
While 666b takes all reasonable precautions to protect your data, no internet transmission or electronic storage system is completely immune to risk. In the event of a data breach that is likely to affect your rights and freedoms, 666b will notify affected players without undue delay and take immediate steps to contain and remediate the breach.
The 666b website does not include links to external third-party websites. All navigation links on the 666b platform direct to internal pages within the 666b.games domain. Accordingly, the risk of inadvertent navigation to third-party sites with different privacy practices is minimised by design.
In the event that 666b introduces third-party integrations in future (such as payment widget iframes), this Privacy Policy will be updated accordingly, and players will be notified of any material changes before they take effect.
666b may update this Privacy Policy from time to time to reflect changes in our data practices, updates to gaming licence requirements, or developments in applicable law. The "Last Updated" date at the top of this page will be revised whenever a material change is made.
Where changes are material — meaning they significantly affect how your personal data is processed or your rights in relation to it — 666b will notify active players via a notification displayed upon login, with a minimum of fourteen (14) days' notice before the revised policy takes effect.
Your continued use of the 666b platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the updated policy, you should stop using the platform and contact support to request account closure.
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or want to raise a data protection concern, please contact the 666b privacy team using the following details:
Email:
[email protected]
Live Chat:
Available 24/7 from within your logged-in 666b account dashboard.
Response Time:
666b aims to acknowledge all privacy-related enquiries within two (2) business days and to provide a full response within thirty (30) days.
When submitting a data rights request, please include your registered 666b account username, the email address associated with your account, and a clear description of your request. This will help us locate your records and respond efficiently.
Join thousands of Pakistani players enjoying cricket betting, live casino, and slots — all backed by industry-standard data protection. 21+ only.
Explore 666b Casino